Toy Fair New York. September 30 – October 3, 2023
Jacob K. Javits Center | New York, NY
I had the pleasure of sitting down with the legendary comic book artist Todd McFarlane at this years Toy Fair New York for a special interview. Catch us discuss everything from his extensive baseball collection, designing toys, digital collecting, Korn, and Spawn, to @CallofDuty playable skins. (above)
Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. Stephan Tetrault, and his 30 plus years of experience in the toy industry, has since joined the ownership group, helping to propel the company to even greater growth. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.
Time Stamps:
3:40 Baseball / Hall of Fame Collection
6:40 Designing Toys – Blueprint Toy Making
8:59 Music & Licenses
11:00 Digital Collecting
16: Consume what you like
24:25 Spawn – Call of Duty
26:00 Spawn Branding/ Spawn Actors
McFarlane Toys has become an industry leader, redefining the action figure market standards and has become a staple in any collectors home. Now the exciting collection allows fans to purchase and interact with action figures in a brand new way. All drops will be available first on McFarlaneToysStore.com – physical or digital – or on McFarlaneToys.Digital as digital only releases.
McFarlane Toys Digital Collection
Also make sure to check out the Demo Preview – Toys Digital Collection and my Interview with Product Manager Trevor Dietz. I got to get a glimpse of the digital storefront at the McFarlane NYCC 2022 media party and a walk-through with the digital artist Trevor Dietz @builtbytrevor.
Check out our interview HERE as we discuss NFTS, digital collecting, content building, digital pricing and releases, the Spawn launch series and his recommendations for beginners just getting into the digital world of collecting!!
Toy Fair New York
McFarlane Toys Digital Collectibles Digital Storefront Featuring Iconic Characters @McFarlane Toys the toy company founded by famous comic book creator Todd McFarlane, released its first-ever digital collection featuring classic McFarlane Toys’ characters including Spawn, The Redeemer, and The Clown, with the first release being the SPAWN LAUNCH SERIES. This exciting collection allows fans to purchase and engage with action figures in a whole new way. #McFarlaneToys #toddmcfarlane #spawn
ABOUT MCFARLANE TOYS Grammy-and Emmy-winning producer/director Todd McFarlane, Spawn’s creator, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the action figure market’s standards and a licensee of world-class brands and leading global franchises.
ABOUT TOY FAIR Toy Fair®, aka the North American International Toy Fair®, is owned and operated by The Toy Association®. It is the largest and most comprehensive play-focused experience, marrying the industry’s entire ecosystem with key players to help with business development and sourcing the latest products from across all forms and stages of play. Featuring thousands of new and unique toys, games, edutainment, entertainment-driven experiences, and more from around the world, Toy Fair offers attendees a competitive edge no other trade event can match.
The global toy and play industry gathers to conduct business at Toy Fair. This includes manufacturers, retailers, the global press, sales representatives, licensors, inventors, designers, financial professionals, and more.
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