I received a media invite to preview the exclusive first looks of the latest product offerings from Authentic Brands Group, including the latest skateboards, accessories and more from Element, Quiksilver, Jakks Pacific Toys, and Roxy.
JAKKS Pacific, Inc, a world-leading toy and consumer products manufacturer, announced on July 23rd the launch of a new line of branded lifestyle products. This exciting collection will feature Element, Roxy and Quiksilver skateboards, helmets and knee pads, alongside Juicy Couture & Roxy roller skates.
Authentic is the world’s largest sports and entertainment licensing company. JAKKS new product lines for Roxy, Quiksilver, and Element will be available at retailers, including Academy Sports, in August 2024.
With powerhouse brands at the intersection of the sports and lifestyle industries, our platform is anchored in a strategic business model that pushes the boundaries the licensing, consumer products, omni-channel distribution and brand management.
“This new line in our seasonal division marks a significant step in JAKKS’ strategy to develop products for Millennials and Gen Z expanding into new categories and leveraging additional retail channels,” said Dennis Claussen, SVP Design & Marketing at JAKKS. “We look forward to exploring new opportunities with Authentic as we continue to expand our lifestyle brand portfolio in innovative ways.”
JAKKS new product lines for Roxy, Quiksilver, Element and Juicy Couture will be available at select retailers including Academy Sports in August 2024.
In 2025, JAKKS will expand the line to include branded volleyballs, floaties, beach accessories, and a comprehensive range of new and exciting toys and toy-related products. These new offerings will feature key brand attributes from Roxy, Forever 21, Juicy Couture, Prince and Sports Illustrated.
“We are excited to partner with JAKKS and introduce a new line of product offerings to Authentic’s portfolio,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic, owner of Element, Roxy, Quiksilver, Juicy Couture and more. “This partnership represents a unique opportunity to blend JAKKS’ innovative design and manufacturing capabilities with Authentic’s robust market presence and brand recognition, expanding our product range and enhancing the value we provide to our customers.”
Authentic Brands Group // New Product Launch
Roxy and Quicksilver merch Summer merch coming 2025
Sept 1st, Line of skateboards ages 8+ for kids learning for first time
Easy to learn, don’t have to buy separate parts. It’s a good price point for someone learning for
Line of Women’s Roller skates which are available now – Youth 12-10 Come in 3 sizes (S, M, L) and are are adjustable.
ELEMENT As a dedicated and driving force in skateboarding since 1992, Element has evolved to span the space between skateboarding, nature and culture. Element exists to shine a light on skateboarding and the power it has to connect people, passions and lifestyles. https://www.jakks.com/brands/element/
Quiksilver is a global lifestyle brand created for progressive risktakers who pioneer new paths & live a life of purpose. A way of moving through the world with effortless skill, style, stoke & camaraderie. Quiksilver is a celebration of progression & culture, no matter what you’re doing. https://www.jakks.com/brands/quiksilver/
Roxy was the first action sports brand for women. Roxy women are pioneers, they defy the status quo, living life with an innate confidence and freedom. This brand strikes the balance between style, performance, and sustainability. Jakks broad line of Roxy boards and skates provides all ages the ability to ride in style. https://www.jakks.com/brands/roxy/
Product Numbers:
QUIKSILVER FAT PINTAIL CRUISER AVIATOR BLK 26.5″ 518951
QUIKSILVER FISHTAIL CRUISER GREEN FADE 32″
517991
QUIKSILVER PINTAIL LONGBOARD SKATEBOARD PARADISE 37″
519321
QUIKSILVER BEACH MAT ROYAL LINES 612811
QUIKSILVER CORN HOLE
657801
ROXY FISHTAIL CRUISER SKATEBOARD FLORAL GRAY 32″ 519381
ROXY PINTAIL LONGBOARD SKATEBOARD LAYERS 35″ 519471
ROXY PURPLE PROTECTIVE GEAR ASSORTMENT KNEE/ELBOW/WRIST
519651
ROXY QUAD ROLLER SKATES GRAY (MEDIUM)
519071
ROXY QUAD ROLLER SKATES PURPLE SWIRLY WHEELS (MEDIUM)
519101
ROXY NEOPRENE WATERPROOF FOOTBALL 657881
ROXY SLAM JAM
657711
ROXY BEACH CHAIR STRIPES
613481
ELEMENT STEP UP POPSICLE SPIRAL 2 32″
518271
ELEMENT POPSICLE PURPLE AND YELLOW 31″ 517631
ELEMENT POPSICLE SKATEBOARD DRAGON 31″ 517931
ELEMENT PROTECTIVE HELMET BLACK 517831
QUIKSILVER FAT PINTAIL CRUISER WARM FADE 26.5″ 518971
QUIKSILVER HYBRID CRUISER SKATEBOARD AQUA LINES 27″ 518851
QUIKSILVER POPSICLE SKATEBOARD PALMS PATTERN 31″
519211
QUIKSILVER NEOPRENE WATERPROOF VOLLEYBALL 657821
QUIKSILVER DELUXE BEACH CHAIR STRIPES
612941
ROXY MINI PINTAIL CRUISER COLORS 25″
518031
ROXY POPSICLE SKATEBOARD RETRO FADE 31″
518071
ROXY PINK AND GRAY PROTECTIVE GEAR ASSORTMENT KNEE/ELBOW/WRIST
519671
ROXY QUAD ROLLER SKATES ANTHRACITE (MEDIUM) 520351
ROXY QUAD ROLLER SKATES BLUE AND BROWN TYLER’S (MEDIUM)
519161
ROXY CORN HOLE
657721
ROXY NEOPRENE WATERPROOF VOLLEYBALL 657661
ROXY DELUXE BEACH UMBRELLA SURF’S UP 613571
ELEMENT STEP UP POPSICLE STACKED BLACK AND GOLD 32″ 516561
ELEMENT POPSICLE BLACK AND WHITE 31″ 517661
ELEMENT BLUE FLOWER 27″ DIAMOND TAIL CRUISER 519701
ELEMENT PROTECTIVE GEAR ASSORTMENT KNEE/ELBOW/WRIST JR 517841
QUIKSILVER FISHTAIL CRUISER FADE LINES 2 (ORANGE) 32″ 517981
Gotham Geek Girl 