Mattel & Verizon’s epic holiday collab!
Strut Your Best Holiday Looks as Verizon and Barbie team up to turn the Barbie DreamHouse into the Barbie StreamHouse !!
Come on Barbie, let’s go party! Strap your shoes, put on your best fit and enter the holiday destination of the season. Powered by Verizon Home Internet, fans can explore a life-size replica of the Barbie DreamHouse. The must-see holiday event will pop up in New York City December 12-15 and is full of interactive experiences designed to be shared. I got a first look at the Barbie StreamHouse ahead of the launch and stepped into the glamorous world of Barbie, and got you covered with all the on-fleek details.
Verizon is turning the Barbie DreamHouse into the StreamHouse!
There are so many cute photo ops, interactive games and you can Build your own holiday wishlist with a unique virtual shopping experience featuring the hottest holiday gifts from Barbie and Verizon. The life-sized replica is popping up in NYC to showcase all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – and transforming Barbie’s DreamHouse to her StreamHouse. When guests arrive they can scan the QR code and sign up and begin the experience where they can store their photo ops and create wishlists as they explore the spectacular dream house.
Dates & Times
The Barbie StreamHouse experience is open to the public December 12-13 from 12 PM to 7 PM, and December 14-15 from 10 AM to 7 PM. For more information, visit streamhouseexperience.com
This experience is free and open to all ages on a first-come, first-served basis, as capacity allows.
Fans can show off your moves with ‘Just Dance’ in Barbie’s gaming area, lounge in Barbie’s living room and stream your favorite Netflix show, decorate cookies in the Barbie kitchen, step inside Barbie’s iconic wardrobe for fun photo opps, lounge by Barbie’s pool and take a photo on the slide.
All Verizon customers can customize their own Barbie-inspired phone case, be one of the first to see the one-of-a-kind Barbie StreamHouse router.
Enter to Win the Barbie StreamHouse Internet Router Cover
Alongside this exciting event, Mattel and Verizon collaborated to turn the iconic Barbie DreamHouse into a one-of-a-kind StreamHouse router cover with built-in space for a Verizon Internet Gateway router. THERE ARE ONLY 20 so enter now for your chance to win the exclusive Barbie Router!
Verizon is offering existing 5G Home Internet and LTE Home Internet customers the chance to win one of 20 exclusive Barbie StreamHouse Internet Router Covers by entering at streamhousesweepstakes.com
The sweepstakes will run from December 12-26.
With Barbie “Malibu” Roberts, Barbie “Brooklyn” Roberts, Ken and all of their friends at the forefront of Verizon’s 360 marketing campaign — across digital, TV, social media, and outdoor billboards — fans will see the iconic, instantly recognizable Barbie DreamHouseTM turn into a Barbie StreamHouse powered by Verizon. The centerpiece of the campaign, the Barbie StreamHouse, captures all the ways Verizon Home Internet powers every corner of Barbie’s home and every room – including gaming, connected home devices, and with exclusive savings through Verizon’s myPlan. A life-sized replica of the Barbie DreamHouse transformed into the Barbie StreamHouse will pop up in New York City, and is sure to be THE holiday family destination of the season.
- An interactive experience designed to be shared: Attendees will be guided through the house via a mobile experience hosted by Barbie with holiday photo opportunities, interactive games, surprises, giveaways and more.
- Exclusive merchandise: A few lucky Verizon customers who attend the pop up will have the opportunity to score exclusive merch, t-shirts, customized phone cases and more.
- The best holiday gifts inspiration: Visitors can tackle their dream holiday list with a virtual shopping experience featuring the hottest holiday gifts from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo Watch, and more.
On the second floor attendees can also create their own custom phone case! Pick from some adorable icons that represent your fabulous self and interests like music, games, and cute decor. While you wait guests can peek at all the different Barbie’s and offerings and add to the curated Wishlist.
The StreamHouse on Social
Follow @Verizon, @Barbie and @Mattel on Instagram and @Verizon and @Barbie on TikTok to get a glimpse into the world of Barbie, powered by Verizon. For more information on the StreamHouse destination in NYC, visitStreamHouseExperience.com.
Gotham Geek Girl 