Booth Tours and Releases – 2025s Hottest Toys & Games on Display at Toy Fair New York
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2025s Hottest Toys & Games on Display at Toy Fair New York!
I had the opportunity to cover Toy Fair® again, and had a blast covering this years event! There was SOOOOO much to cover!! Here’s a highlight of some of my favorite releases at the convention. Check out all my footage and booth walk-throughs below from McFarlane Toys, Super7, Funko, and & More!!!! Also check out my coverage on behalf of Den of Geek!
NEW YORK, NY | MARCH 1-4Toy Fair® (aka the North American International Toy Fair) marked its return to the global stage and threw open the doors to the Javits Center this past weekend in New York City, where toymakers of all sizes showcased the hottest toys, games, and youth entertainment products that kids and kids-at-heart will be clamoring for this holiday season and beyond.
Toy Fair® brings together thousands of global play professionals to scout the hottest toys, games, and youth entertainment products of the holiday season and beyond from more than 1,000 exhibiting toy companies. Produced by The Toy Association™, the sold-out show is a massive celebration of play and provides unparalleled access to the lucrative $40 billion U.S. toy marketplace and key markets around the globe.
“New York Toy Fair …The only place to be for everything toys!” –Marie Schmidt (The Hobby Shop)
Toy Fair New York is the Western Hemisphere’s largest and most important toy trade show, representing the innovation, passion, and vitality of the North American and global toy marketplace. Manufacturers, distributors, importers, retailers, licensors, inventors, and other toy industry representatives from more than 100 countries are at Toy Fair to strike lucrative deals and scout the latest toy, game, and youth entertainment trends. Produced by The Toy Association, the sold-out show is a massive celebration of toys and play, boasting 447,000 net square feet of exhibit space – the equivalent of more than seven football fields filled with toys.
Some highlights from Toy Fair 2025
LEGO Stationery
Did you know that LEGO has stationery supplies ?! SANTOKI LEGO offers pens, notebooks, creative stationary building sets, keychains, LEGO markers and more offering fun-sized versions of your favorite fandoms !
LEGO has evolved into an international lifestyle brand. There are millions of LEGO fans of all ages worldwide and growing. Santoki, LLC is the exclusive U.S. distributor of LEGO LED Light and LEGO Stationery products, offering a LEGO licensed portfolio for fans of all ages with unique lifestyle products, home goods, and stationery.
Santoki’s creators began designing children’s products from a one-car garage in Berkley, Michigan in the mid-1990s. In 1996, they started exporting to countries all over the world, amusing millions of consumers with lighting products made with LED technology. Over the years, various distributors in the United States have sold the products. In late 2012, the decision was made to distribute in-house. Thus, Santoki, LLC was formed to represent its product line and distribute domestically.
Explore endless creativity with the LEGO Stationery Creativity Set, designed to build and color numerous duck variations. Attach your unique duck to the end of the marker and let the fun begin! This set includes a gel pen, markers, 25 different building instruction coloring sheets, and a 10-piece LEGO duck build. It features LEGO bullet sticky notes for planning your builds and adhesive backing to display your drawings proudly.
LEGO® STAR WARS™ LIGHTSABER™ Gel Pen with Clip- Red
MSRP:$4.99
Ages: 6+
Be one with the force with the LEGO Star Wars Lightsaber Gel Pen! Measuring approximately 5.25″, each pen is a 300% replica of the LEGO Star Wars Lightsaber. With a silver clip attached to a removable hilt cap, it can be carried around anywhere you go. The perfect gift for any LEGO Star Wars fan!
LEGO® Iconic 1×1 Plate Night Light – White
MSRP: 24.99
Ages 6+
Introducing the LEGO Iconic 1×1 Plate Night Light: Transform bedtime into an enchanting adventure with the LEGO Iconic 1×1 Plate Night Light. Designed to delight LEGO enthusiasts of all ages, this whimsical night light combines the iconic charm of LEGO bricks with the soothing glow of color changing LED lights, creating a magical ambiance that sets the stage for sweet dreams.
LEGO® Minifigures™ Keychain Light Dinosaurs
MSRP: $15.99
Ages: 6+
Unleash your love for dinos with the LEGO Dinosaurs 16-count CDU. Perfect for fans of prehistoric creatures and quirky collectables. The Keychain Light figure measures approximately 76mm (3 inches) tall and is a 175% scale replica of the LEGO minifigure. Powered by 2 CR2025 batteries (included), simply hold the on/off button in the chest to activate the LED light in each foot. The metal key ring is easy to attach to a lanyard for quick access in dimly lit areas. Minifigure is fully posable with movable head, arms, hands and legs and makes the perfect gift. This 16-count CDU features 8 T-Rex and 8 Triceratops LEGO LED keychains.
Founded in 2001, Super7 is the premier pop-culture design house and producer of lifestyle-oriented collectibles, toys and apparel based in San Francisco.
Led by designer Brian Flynn, Super7 has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries.
Besides its own branded products, Super7 has also designed, manufactured, and distributed officially licensed programs for G.I. Joe, Transformers, Disney, Powell-Peralta and Peanuts as well as for music legends Iron Maiden, the Misfits, O.D.B, Beastie Boys, The Grateful Dead and more.
Super7 is excited to introduce the newest additions to the FUN! FUN!™ lineup: 2-part soft vinyl figures of Godzilla Minus One, Godzilla ‘89, and Mechagodzilla ‘93. Packed in delightfully-colorful, collector-friendly window box packaging, these FUN! FUN! figures are a must-have for any kaiju collector. Collect them all today!
Snoopy has bundled up and is ready to bring some serious style—and warmth—to your collection! Inspired by Charles Schulz’s classic comic strip and following the cute, minimal aesthetic of Super7’s Mascot Vinyl figures, the new 5” tall, 2-part vinyl Puffy Coat Snoopy FUN! FUN!™ figure captures everyone’s favorite beagle in his iconic oversized puffy coat that’s as cozy as it is fashionable. Crafted from premium soft vinyl and packed in delightfully colorful, collector-friendly window box packaging, this Puffy Coat Snoopy FUN! FUN! figure is a must-have for lifelong Peanuts fans or anyone looking to add a big dose of joy to their collection. Bring Puffy Coat Snoopy home today!
Biggie Notorious B.I.G. ReAction Figure
BIG ReAction ($20)
Biggie Notorious B.I.G. ReAction Figures Wave 04 Features:Inspired by the music video The Notorious B.I.G’s debut hit single, JuicyFigure is 3.75” scale and features five points of articulationIncludes microphone and removable chain accessories Packaged on a gold-foil blistered cardback adorned with a glitter pendant design
Sesame Street SuperSize Vinyl, Big Bird
Super Size Big Bird ($295)
Standing at a whopping 19.5” tall, this poseable Big Bird SuperSize figure is made of premium soft vinyl and includes a soft goods collar and necktie that he wears on very special occasions—like hanging out with you! It also comes packaged in full-color premium packaging, making it perfect for display or play. Add a giant dose of joy to your collection with the new SuperSize Big Bird figure—perfect for Sesame Street fans of all ages!
BANDAI
Ultimate Legends – One Piece
Ultimate Legends – One Piece: Luffy & Zoro Figures stand at approximately 5” tall, each featuring 27 points of articulation for dynamic posing and display options. Crafted with incredible attention to detail, these figures capture the essence of the beloved Straw Hat Pirates in their most iconic forms. Whether it’s Zoro’s fierce determination or Luffy’s adventurous spirit, these figures are designed to perfectly embody the personalities of these legendary characters from the world-renowned anime, One Piece.
MSRP: $10.99 AGE RANGE: 4+ Retail availability: Amazon, Walmart, Target
Godzilla 6” Action Figures
These 6″ highly detailed action figures capture the true likeness of Godzilla characters from their respective films, with a wide range of articulation for dynamic poses.
MSRP: $24.99 AGE RANGE: 4+ Retail availability: Amazon, Target
Tamagotchi x Star Wars
Tamagotchi Nano x Star Wars Darth Vader with Silicone Case:
Follow Anakin Skywalker on his journey to the dark side as he becomes Darth Vader! Depending on how you take care of Anakin will determine which of the 10 characters you discover and how the dark side is revealed. To ensure your character changes, you can wield a LightsaberTM to become stronger in the Force, then duel with an enemy. The device comes with a removable silicone case that is styled after Darth Vader’s iconic helmet. Store your device in the helmet to show off your fandom!
Availability: March 11, 2025 Retailer: Amazon, Best Buy, and more! MSRP: US $29.99 Ages: 8+
Goliath Games
Goliath, one of largest global family-owned games manufacturers, takes innovative toys and game collections to brand new heights. The home to some of the industry’s top selling and family favorite games for over 40 years, Goliath offers a range of games for all ages including kids games, family games, party games, chilling ADULT/CRIME, along with the recent distribution of Funko Games opening up exciting play to older fans.
GOLIATH GAMES (FUNKO) – Chucky The Game
Fans of the Party games line may already be familiar with Funko Games Scream, but now they have decided to introduce the upcoming Chucky The Game. The card game challenges players to be the first person to stab Chucky twice before he chases you. The immersive board game comes equipped with a custom creepy Chucky figure and playable fear cards and empty cards. Players push the button to provoke Chucky, but beware you want to find the knife card before he jumps and attacks. The game is for 1-5 players and provides spooky fans with actual jump-scare!
Chucky The Game Ages 13+ MSRP: $19.99 Release Date: August 2025 on Amazon and Calendar Club
Jazwares
Jazwares, a Berkshire Hathaway imprint and leading toy company, brought the heat with a massive new lineup from its popular portfolio of hit brands and toys. Jazwares gave us a first-hand look at what’s new with highlights from Squishmallows, Pokémon, Hello Kitty and Friends, Star Wars Micro Galaxy Squadron, Jazwares’ new construction system BLDR, and much, much more! Jazwares showcased licenses for sci-fi & coveted toys & collectibles from IP’s such as Stranger Things, Five Nights at Freddy’s, Star Wars Micro Galaxy Squadron, Total Anime, AEW, Fortnite, Halo, and Jazwares Vault.
Five Nights at Freddy’s
Jazwares and Scottgames have inked a licensing agreement to create a toy collection inspired by the video game and film franchise Five Nights at Freddy’s. JAZWARES’ Five Nights at Freddy’s MERCH was revealed at Toy Fair !
The BLDR Chainsaw Man Buildable Action Figure
The latest product launched from their Construction line which includes Pets, Hello Kitty and Friends, and Squishmallows, comes the Anime BLDR. The BLDR Chainsaw Man Buildable Action Figure Construction Set comes with 311 pieces and stands 12-inches tall when fully assembled. It features 19 points of articulation and can be posed to recreate your favorite battle scenes. It also includes special features like opening jaws and unique chainsaw pieces in addition to printed elements and authentic details from the anime.
The officially licensed Chainsaw Man product comes with easy-to-follow building instructions to help you create your favorite sets. Equipped with the Quik Brik piece, builders can construct an exceptionally sturdy and posable base model quickly and easily. BLDR bricks are compatible with all major construction brands, ensuring endless creativity.
McFarlane Toys – Booth Tour
Booth tour unveiling some new reveals, and show floor debuts!
McFarlane Toys has signed new licensing deals to create new products based on TMNT comics and Mortal Kombat Klassics which are still in prototype! Other reveals included New 1/10 scale Marvel reveals of Black Panther, Storm, Carnage, Cyclops, The Thing, Beast, 1/6 scale Deadpool, Iron Man & Venom, Brzrkr, The Killing Joke, and a Page Puncher new Supergirl.
The comic book collector favorite McFarlane Toys Page Punchers, which offer fans the ultimate action pack of an iconic comic book paired with a 3-inch or 7-inch action figure, is also getting new entries. Packaged with a single-issue comic, the fully articulated figures are expertly detailed and faithfully channel the character designs from 2D illustration into 3D figural form bringing the page to life. Straight from the Infinite Frontier run of Supergirl: Woman of Tomorrow by Tom King, comes the stunning Page Puncher Supergirl figure that has every feature downpack from her curls to her facial expression.
Reveals include !!! – Kingspawn #1 prototype will be resin, Spawn #1 recent release, Spawn dark ages, New Marvel reveals – 1/10th scale black panther, storm, carnage, cyclops, the thing, beast, Deadpool iron man & venom ⅙ scale, Brzrkr, DC Batman Begins, Jim Gordon, the killing joke, Godzilla superman 2pack batman kong, Digital superman, dc silver age new Rainbow Batmans, Animated Batman.
Founded over 25 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator.
All drops will be available first on McFarlaneToysStore.com – physical or digital – or on McFarlaneToys. Digital as digital only releases.
FUNKO – Booth Tour
Find your fandom at Funko, a hub for pop culture. Bring more fun into your everyday with your favorite fandoms and characters as a variety of collectible figures, apparel, accessories, plush, action figures, digital collectibles, and more. Funko has the world’s largest selection of pop culture licenses and is the perfect place to find the next piece for your collection or gifts.
Funko also fuels the Loungefly, Mondo, and Digital Pop! brands. Loungefly specializes in bringing your fandom to life through your wardrobe and accessories. Those who love music, poster art, and scale action figures will love Mondo’s selection. Fans of digital collectibles will find many of the same pop culture fandoms as Digital Pop! via the Droppp platform. Make each day happier with the things you love the most!
SERVING THE MOST LUCRATIVE TOY AND YOUTH ENTERTAINMENT MARKET
ABOUT THE NORTH AMERICAN INTERNATIONAL TOY FAIRwww.ToyFairNY.com Toy Fair is an annual event that is produced by The Toy Association. The largest toy trade show in the Western Hemisphere, Toy Fair takes place each February at the Jacob K. Javits Center in New York City. The show brings together more than 1,000 exhibiting manufacturers, distributors, importers, and sales agents to showcase hundreds of thousands of toys and youth entertainment products to retail outlets and trade guests from 100 countries.Courtesy of TOY FAIR PRESS ROOM; Funko; McFarlane Toys; Bandai; Lego; KidRobot; DC Collectibles/ DC Direct
Gotham Geek Girl 