New York Comic Con: Geeky Activations and Pop-Ups

Looking for some geeky things to do this week, as New York City’s biggest pop-culture event is only days away! NYCC Returns October 9-12, 2025 at the Javits Center located at 429 11th Ave in NYC.

The panels and screenings at NYCC span every fandom imaginable, but there are other ways to join in and immerse yourself in your favorite fandoms! From  A ‘Nightmare Before Christmas’ Coffee Shop Pop-up, to The Baxter Building at “The Fantastic Four” Immersive Pop-up Experience, and a Tokyo Ghoul 10th Anniversary Orchestra, there’s something for all fandoms from all universes to enjoy!

NOTE: Some off-site events are available for non-badge holders, and there some badge-required events at the Javits)

Disney Publishing Hosts “Nightmare Before Christmas” Pop-Up During New York Comic Con

Just in time for New York Comic Con (NYCC), Disney Publishing is taking over Daily Provisions for a spooktacular Nightmare Before Christmas pop-up!

Disney Publishing Celebrates Halloween with a Tim Burton’s The Nightmare Before
Christmas-Inspired Takeover at Daily Provisions Manhattan West

WHAT: From October 9-12, Disney Publishing will embrace Halloween with a one-of-a-
kind experience at Daily Provisions Manhattan West. Conveniently located less than a mile

from the Javits Center—home of New York Comic Con 2025 —the coffee shop will be
transformed in celebration of Tim Burton’s The Nightmare Before Christmas, featuring
immersive décor, themed photo opportunities, and a curated selection of books inspired
by the film. The takeover coincides with the start of New York Comic Con, inviting fans,
book lovers, and attendees to stop by and enjoy the spooky festivities. Book highlights will
include titles from Penguin Random House, Phoenix International, Insight Editions,
Abrams, TokyoPop, Dynamite Entertainment and Readerlink.

WHO: Fans of Tim Burton’s The Nightmare Before Christmas, New York Comic Con
attendees, and Manhattan book lovers.
WHERE: Daily Provisions Manhattan West: 440 West 33rd Street, Suite 90, New York, NY
10001
WHEN: October 9, 2025, 7:00 a.m. – 4:30 p.m.
October 10-12, 2025, 7:00 a.m. – 9:00 p.m.

ONE PIECE x MERCER LABS IMMERSIVE EXPERIENCE

MERCER LABS & TOEI ANIMATION REVEAL CUTTING-EDGE IMMERSIVE
ONE PIECE EXPERIENCE SET TO OPEN OCTOBER 9

Location-Based Entertainment from Global Hit Anime Franchise to Kick-Off on Opening Day of NYCC 2025 and Will Run Through November 30

Legendary studio Toei Animation and Mercer Labs, Museum of Art and Technology, are proud to unveil ONE PIECE x MERCER LABS, a groundbreaking immersive exhibition celebrating the iconic ONE PIECE anime franchise. Taking place at Mercer Labs.

(21 Dey Street, Manhattan), this highly anticipated experience will open to the public on Thursday, October 9, 2025, and run through Sunday, November 30, 2025. Prior to its official opening, a private preview of ONE PIECE x MERCER LABS will be held on Wednesday, October 8, 2025 for invited guests and media.

Toei Animation New York Comic Con 2025 Schedule of Events
(as of 09/29/25; All times listed are Eastern.)

THURSDAY, OCTOBER 9, 2025
10:00 am – 7:00 pmJavits CenterBooth 2403Toei Animation Exhibit BoothVisit Toei Animation’s exhibit booth for a variety of experiences, including:Monkey D. Luffy GEAR5 BalloonONE PIECE Card Game Pop-Up StoreONE PIECE Bandai Toys & Collectibles Pop-Up Store   
 **Special Autograph Raffle**
Complete a survey and draw a ticket to join an exclusive autograph session with Actor Megumi Han, voice of Gekkomon and star of  “DIGIMON BEATBREAK” on Sunday, October 12.Thursday winners will participate in the 10:00 am autograph session.
 
10:00 am – 7:00 pmJavits CenterConcourse“DIGIMON BEATBREAK” Photo OpEnjoy a special photo-op for the brand new series featuring its fresh group of original characters and their Digimon. 
5:00 pm – 10:00 pmMercer Labs21 Dey StreetONE PIECE x MERCER LABSDon’t miss the chance to visit this limited engagement, cutting edge exhibition experience that will immerse you in the world of ONE PIECE like never before. Tickets at mercerlabs.com. 
FRIDAY, OCTOBER 10, 2025 
10:00 am – 7:00 pmJavits CenterBooth 2403Toei Animation Exhibit Booth(See details above)**Special Autograph Raffle**
Friday winners will participate in the 10:00 am autograph session.  
 
10:00 am – 7:00 pmJavits CenterConcourse“DIGIMON BEATBREAK” Photo Op(See details above)           
12:45 pm – 1:45 pmJavits NorthEmpire Stage“ONE PIECE” PanelJoin Toei Animation along with Producer Ryuta Koike, Series Director Wataru Matsumi and English dub Actors Ian Sinclair and Madeleine Morris for a special Q&A and discussion about “ONE PIECE,” the current Egghead Arc and the upcoming Elbaf Arc. Open to all badge holders. 
 **Special Panel Giveaway**
ONE PIECE Card Game giveaway for all audience members. Limit one (1) promo card per person, while supplies last.
 
 Panelists include:GUESTSRyuta Koike, ProducerIan Sinclair, Voice of BrookWataru Matsumi, Series DirectorMadeleine Morris, Voice of Lilith Punk-02     
5:00 pm – 10:00 pmMercer Labs21 Dey StreetONE PIECE x MERCER LABS(See details above) 
SATURDAY, OCTOBER 11, 2025
10:00 am – 7:00 pmJavits CenterBooth 2403Toei Animation Exhibit Booth(See details above)**Special Autograph Raffle**
Saturday winners will participate in the 3:00 pm autograph session.
 
10:00 am – 7:00 pmJavits CenterConcourse“DIGIMON BEATBREAK” Photo Op(See details above) 
5:00 pm – 10:00 pmMercer Labs21 Dey StreetONE PIECE x MERCER LABS(See details above) 
SUNDAY, OCTOBER 12, 2025
10:00 am – 5:00 pmJavits CenterBooth 2403Toei Animation Exhibit Booth(See details above)**Special Autograph Raffle**
Sunday winners will participate in the 3:00 pm autograph session.  
 
10:00 am – 5:00 pmJavits CenterConcourse“DIGIMON BEATBREAK” Photo Op(See details above) 
10:00 am – 10:30 amJavits Center
Booth 2319
Autograph Session with Actor Megumi Hanat Bandai Namco Entertainment booth  
12:30 pm – 1:30 pmJavits NorthRoom 405“DIGIMON BEATBREAK” PanelJoin Toei Animation along with Producer Hiroyuki Sakurada and Actor Megumi Han for a special Q&A and discussion about “DIGIMON BEATBREAK” with behind the scenes commentary and look ahead of the show, plus a screening of the new Digimon Story Time Stranger trailer. Open to all badge holders. 
 **Special Panel Giveaways**“DIGIMON BEATBREAK” mini-poster giveaway for all audience members before the panel. Limit one (1) poster per person, while supplies last.Megumi Han autograph giveaway following the panel. Five (5) audience members will be selected to join the exclusive autograph session with Megumi Han at 3:00 pm. 
 Panelists include:GUESTSHiroyuki Sakurada,ProducerMegumi Han, Voice of Gekkomon     
3:00 pm – 3:30 pmJavits Center
Booth 2319
Autograph Session with Actor Megumi Hanat Bandai Namco Entertainment booth  
5:00 pm – 10:00 pmMercer Labs21 Dey StreetONE PIECE x MERCER LABS(See details above)

Tickets: https://tickets.mercerlabs.com/event/one-piece-x-mercer-labs-0c358n

CRUNCHYROLL CELEBRATES TEN YEARS OF TOKYO GHOUL WITH SUPERNATURAL EXPERIENTIAL AND MERCHANDISE PARTNERSHIPS TO BRING THE ICONIC HORROR SERIES TO LIFE 

TOKYO GHOUL X TOWN HALL

Tokyo Ghoul 10th Anniversary Concert

In honor of the tenth anniversary of Tokyo Ghoul, Crunchyroll has once again partnered with the Town Hall and the Sinfonietta to present a one-night only celebration of the beloved series’ powerful music.

Join The Sinfonietta, an all-women and majority women-of-color orchestra, and returning vocalist Sean Holland in a full concert of the most beloved tracks from Tokyo Ghoul, with new orchestral arrangements and selected clips from the series. 

The Tokyo Ghoul x Town Hall performance will take place on Tuesday, October 7th at 8PM, at The Town Hall in New York City: 123 W 43rd Street, New York, NY 10036.

Tickets available for purchase here.

TOKYO GHOUL X PLANET HOLLYWOOD

Themed restaurant and resort brand Planet Hollywood is bringing the Tokyo Ghoul festivities to its brand new New York City location, where attendees will be able to indulge in food and drinks, all themed to the iconic show. Also available to fans are authentic memorabilia, LED screens running Tokyo Ghoul content, and a plethora of photo opportunities. Custom and new apparel will also be available for purchase, in limited quantities.

The Tokyo Ghoul x Planet Hollywood activation will officially launch on Sunday, October 5th.

TOKYO GHOUL X VILLAGE HIDDEN IN IRON

The Tokyo Ghoul x Village Hidden in Iron collection is bringing a new assortment of merch and apparel for all Tokyo Ghoul fans, debuting at Planet Hollywood NYC and releasing online in early October. 

Village Hidden in Iron is partnering with Planet Hollywood NYC to debut the highly anticipated Tokyo Ghoul x VHI collection with an immersive pop-up retail experience. Open October 5–27 during restaurant hours, the activation transforms Planet Hollywood into a must-visit destination for anime fans and streetwear enthusiasts alike. Guests will step into a curated world of exclusive photo opportunities, interactive displays, and the chance to shop the full collection in person before it sells out online. To mark the collaboration, fans can also secure a limited-edition Planet Hollywood x Village Hidden in Iron commemorative T-shirt, available only at this pop-up.

This collaboration celebrates Tokyo Ghoul’s legacy while reimagining its spirit through VHI’s signature lens of modern streetwear and performance-driven design.

Village Hidden in Iron (VHI) is an anime-driven athleisure and streetwear brand reshaping how fans engage with the worlds they love. They’ve built a reputation for pushing creative boundaries and introducing anime to new cultural spaces—including the rapidly growing activewear market.

 The Fantastic Four Immersive Pop-Up Experience Takes Over NYC During Comic Con Weekend

BE THE FIRST TO STEP INSIDE THE ICONIC BAXTER BUILDING 
AT THE FANTASTIC FOUR IMMERSIVE POP-UP EXPERIENCE 
TAKING OVER NEW YORK CITY DURING COMIC CON WEEKEND

WHAT:

In time for New York Comic Con weekend, the film’s well-known Baxter Building is coming to life, inviting fans to explore inside its legendary walls. Guests can experience the team’s headquarters like never before, from peeking into the kitchen where Ben Grimm tries his hand at cooking, to relaxing in the family’s living room, where they can grab a photo with beloved sidekick H.E.R.B.I.E. Visitors can also browse the First Family’s iconic costumes and discover a digital store filled with surprises. Finally, capture more unforgettable moments in a dedicated photo lounge, where fans will be digitally transported into a photo with the Fantastic Four! 

The experience is free for fans of all ages, offering an exclusive chance to step inside the world of Marvel’s First Family and explore and experience the Baxter Building through interactive rooms, eye-catching displays, and Instagram worthy photo opportunities.

Marvel Studios’ The Fantastic Four: First Steps is now available at digital retailers (Prime Video, Apple TV and Fandango), and arrives on 4K UHD, Blu-ray, and DVD October 14.

THE FANTASTIC FOUR: FIRST STEPS. © 2024 20th Century Studios / © and ™ 2024 MARVEL.

WHEN:           
October 9-11 – 10am-6pm
October 12 – 10am-2pm

WHERE:
Hudson Mercantile
500 W 36th St.
New York, NY 10018

HBO Max Dares You To Face Your Fears At “IT: WELCOME TO DERRY” Activation At New York Comic Con


What:      HBO Max invites you to experience the “Face Your Fears” horror activation at New York Comic Con. Beginning on Thursday, October 9 and inspired by new HBO Original series, IT: WELCOME TO DERRY this immersive, AI-driven fan experience is set in a deceptively cheerful home in 1960s Derry, when the series takes place, and invites guests into an American child’s bedroom where comfort quickly gives way to dread. Participants will encounter a cast of eerie characters as they face a sequence of personalized scares designed to bring childhood fears to life. The experience culminates in a chaotic finale featuring the looming threat of Pennywise before returning to reality.  

When:            Face Your Fears” Reserved Press Times (Expedited Entry for Press): 
                        Thursday, October 9: 10:00 a.m. – 10:20 a.m., 3:00 p.m. – 3:20 p.m. ET 
                        Friday, October 10: 11:00 a.m. – 11:20am, 3:00 p.m. – 3:20 p.m. ET 
                        Saturday, October 11: 10:00 a.m. – 10:20 a.m., 3:00 p.m. – 3:20 p.m. ET 

·         Cast and Creatives Panel at Empire Stage: 11:00 a.m. – 12:00 p.m. ET 

Sunday, October 12: 11:00 a.m. – 11:20am, 3:00 p.m. – 3:20 p.m. ET 

Where:           Location:   

Face Your Fears” Experience Location: 

Javits Center 
Convention Floor, Booth 1207 
429 11th Ave 
New York, NY 10001 

HBO Original Series IT: WELCOME TO DERRY Premieres October 26 On HBO Max 

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