I had a blast covering this years Toy Fair! There was SOOOOO much to cover!! Here are some highlights from my appointment with Lego.
- LEGO Hidden Side™, a brand new playtheme with fully integrated augmented reality (AR) and interactive gameplay
- New sets from The LEGO Movie 2: the Second Part
- New LEGO Jurassic World™ sets from the upcoming, just announced mini-series LEGO Jurassic World: Legend of Isla Nublar
- LEGO Star Wars™ 20th Anniversary sets and additional LEGO Star Wars sets launching in April
- New sets from LEGO BATMAN
- New sets from LEGO Spider-Man
©2019 The LEGO Group
THE LEGO GROUP INTRODUCES LEGO® HIDDEN SIDE™, COMBINING BUILDING WITH AUGMENTED REALITY TO CREATE A NEW WAY TO PLAY
At TFNY The LEGO Group unveiled LEGO® Hidden Side™, an augmented reality
enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Developed for children 7 years and up, LEGO Hidden Side was showcased to buyers, media and influencers for the first time at the American International Toy Fair Booth at the Jacob K. Javits Convention Center.
LEGO Hidden Side includes a series of eight “haunted” building sets full of awesome functionality and secret surprises that, on their own, provide the build and role-play fun of any LEGO play theme. Activating the bespoke AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun.
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds- something we call fluid play,” said Tom Donaldson, Senior vice president, Creative Play Lab at the LEGO Group.
“At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming – first AR play experiences to create a new type of play where the physical world actually influences the AR player, instead of the other way around.”
Game play prompts kids to hold their phone up to the physical LEGO models and interact with various elements, or “points of possession,”which release virtual ghosts that kids must then capture in the AR game to stop the haunting. Numerous scenarios create dynamic gameplay that requires kids to keep one hand in each world to progress the play. Donaldson added, “As we have designed LEGO Hidden Side, physical manipulation of the LEGO models alters the AR experience, and the AR experience prompts new things to discover in the physical models, creating a deeply engaging reciprocal play experience in two worlds that has never been seen before.”
The app also consists of a short digital game that kids can play independent of the building set.
| Hidden Side | 70418 Lab (Placeholder) | 174 Pieces | 7+ | 19.99 (USD) 24.99 (CAD) | August |
| Hidden Side | 70420 Graveyard (Placeholder) | 335 Pieces | 7+ | 29.99 (USD) 39.99 (CAD) | August |
| Hidden Side | 70425 School (Placeholder) | 1474 Pieces | 9+ | 129.99 (USD) 159.99 (CAD) | August |
The LEGO Movie 2: the Second Part
70820 LEGO Movie Maker
482 Pieces
8+
49.99 (USD) 69.99 (CAD)
January
70821 Emmet and Benny’s Build and Fix Workshop!
117 Pieces
4+
19.99 (USD) 24.99 (CAD)
January
70823 Emmet’s Thricycle!
174 Pieces
7+
14.99 (USD) 19.99 (CAD)
January
70826 Rex’s Rex-treme Offroader!
236 Pieces
7+
29.99 (USD) 39.99 (CAD)
January
70827 Ultrakatty & Warrior Lucy!
348 Pieces
8+
29.99 (USD) 39.99 (CAD)
January
LEGO Jurassic World™
*Releasing in August
Jurassic World™75934
Dilophosaurus on the Loose
168 Pieces
Age: 6+19.99 (USD)August
Jurassic World™75935
Baryonyx Face-Off: The Treasure Hunt
434 Pieces
Age: 7+59.99 (USD)
Jurassic World™75937
Triceratops Rampage
447 Pieces
Age: 7+59.99 (USD)
Jurassic World™75938
T.rex vs Dino-Mech Battle
716 Pieces
Age: 8+89.99 (USD)
LEGO Star Wars™ 20th Anniversary
LEGO BATMAN
*Releasing in January
76116 Batman Batsub and the Underwater Crash
174 Pieces
Age: 7+19.99 (USD) 24.99 (CAD)
76117 Batman Mech vs. Poision Ivy Mech
375 Pieces
Age: 7+39.99 (USD) 49.99 (CAD)
Lego Spider-Man
Marvel Spiderman ™76113
Spider-Man Bike Rescue
235 Pieces
Age: 6+19.99 (USD) 24.99 (CAD)December
Marvel Spiderman ™76114
Spider-Man’s Spider Crawler
150 Pieces
Age: 4+29.99 (USD) 39.99 (CAD)January
Marvel Spiderman ™76115
Spider Mech vs. Venom
52 Pieces
Age: 4+9.99 (USD) 13.99 (CAD)January
Marvel Spiderman ™76133
Spider-Man Car Chase
604 Pieces
Age: 4+49.99 (USD) 59.99 (CAD)December
Marvel Spiderman ™76134
Spider Man: Doc Ock Diamond Heist
418 Pieces
Age: 7+39.99 (USD) 49.99 (CAD)December
*Courtesy of Toy Fair Press Room, Lego, Flashpoint PR
Gotham Geek Girl 
What I would like for the next set Lego Jurassic World is a modified t-rex figure :
the tip of his upper jaw a little wider, and the top of his head (just above his eyes) less extensive so it looks a bit like this model.
-New figures: mosasaurus, brachiosaurus, stegosaurus, apatosaurus, ankylosaurus, and a modified velociraptor figure based on raptor male of Jurassic Park 3: the head narrower, the jaws a little longer, the tail a little longer, the thorns or proto feathers behind the head, and the ridges near the eyes.
-And the volcano 30 to 50 centimeters wide.
LikeLike